6+ years shipping B2B, B2C, SaaS, and AI products · 0→1 to scale
6+ years across mobile, web, and AI taught me the best work is quiet. It gets out of the way.
Not the screen, not the feature. The actual job someone is trying to get done. And why it's hard.
Talk to real users. Map ecosystems. Test assumptions before they harden into a sprint.
Components, patterns, edge cases. The design has to work in motion, at scale, and on the worst day. Not just in the hero shot.
Done > perfect. Real signal beats internal opinion. Then refine with what the data and the users tell you.
I've spent 6+ years designing for mobile, web, and AI platforms across B2B and B2C. Building experiences that align user needs with business outcomes, holding accessibility as a baseline, and shipping in tight cross-functional loops with product, engineering, and content teams.
My practice is research-led, system-minded, and always evolving with where the field is going. Especially the way AI is reshaping design tools, patterns, and craft.
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