For the past six years, I've been partnering with founders and product teams to shape strategy, launch new products, and scale the systems that keep them moving, across B2B, B2C, SaaS, and AI-native tooling on iOS, Android, and web.
Coming from startups, I got used to moving fast and being a one-person design department, owning product direction from vision to shipped screens across mobile and web. Larger teams taught me the other half: defining roadmaps, aligning KPIs across functions, and making decisions on data instead of vibes.
I care about the whole arc. Framing the right problem to solve. Research that finds the strongest angle. Storytelling that aligns founders, engineers, and PMs around one direction. And pixel-perfect flows shipped with AI tools like Cursor, Claude, and Codex, whether that's a native mobile interaction pattern or a multi-step orchestration workflow, closing the loop between strategy and delivery.
I've led design teams and mentored designers across four companies, sitting at the table with founders to shape product vision, defining KPIs that turned research into shipped work, and contributing patterns back into design systems that scaled across platforms. The work I'm proudest of isn't flashy. It's the strategy calls I led, the designers I unblocked, and the systems that outlasted my role. Quiet wins, compounding.